We are a "but first skin care" brand advocating efficacious, affordable, clinically tested, and dermatologist approved skin care routine. We curate clean, safe, vegan, and cruelty free formulas with a vision of bringing core concepts of nature and science together that your skin deserves. We are excited to welcome you to our community and introduce you to your selfcare buddies. We strongly believe in sustainability, diversity, and inclusivity. 

Your skin care starts here.

We hear you. We empathize with you. We innovate for you

Founder

I, Vaishnavi Gollapinni, the founder of Core Concept am from Madanapalle, Andhra Pradesh. I am an engineer by education with an MBA from McDonough School of Business, Washington D.C. My core values as the founder are to present products with utmost quality and efficacy while being mindful of the environment. I strongly advocate education, health, and women empowerment. With my education, principles, and core values, I take a promise to put my best to ensure the perpetual growth of the community.

I am heavily inspired by my maternal grandparent's life. They always used, encouraged, and made us follow core concepts of skin, hair and health care. The efficacy of those practices has inspired me curate this product line. My team and I enriched our traditional core concepts with science to offer finest skin care products.

The culmination of traditional core concepts and science is key to the innovation of our products and I am very bullish about the path forward.